HUNT VALLEY, Md. -Procter & Gamble Co.'s (P&G's) CoverGirl brand is poised to welcome the new year with a number of innovative products.
Advanced Radiance Age Defying liquid makeup is billed as "instantly taking five years off the look of facial skin." Combining Olay's age-defying skin care technology with CoverGirl's expertise in face makeup, Advanced Radiance Age Defying liquid makeup increases brightness or skin radiance while reducing contrast resulting from wrinkles, fine lines and age spots--key factors in how old skin appears.
"Many women over 35 now seek antiaging and moisturizing as the primary benefits of their foundation," says Anne Martin, vice …
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